KARA is more than just a piece of clothing. It's a statement of identity.
KARA is a committed, creative, and cultural brand born from the heart of a young Armenian woman from the diaspora. Through its collections, it tells a story that many recognize: that of growing up between two cultures, between family traditions and modern life, between memories of exile and a dream future.
An idea born from a void… and a need
Growing up in the diaspora often means not recognizing yourself in the clothes you wear. We wear universal brands, but none of them speak to our history, our language, our roots .
It is from this frustration—and this inner pride—that KARA was born: a brand designed for all those who want to wear their heritage… differently.
Designs that speak to the diaspora
Each KARA piece is created with love, humor, and meaning. It features:
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Revisited or phonetic Armenian expressions
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Cultural references diverted with modernity
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Patterns inspired by our folklore, reinterpreted in a pop version
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Messages that speak to the new generation: the one that lives between two languages, two alphabets, two points of reference, but one heart.
A responsible model: print-on-demand
KARA uses an on-demand manufacturing system (Printful).
This allows:
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To reduce waste
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To print each piece to order
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To offer a wide variety of products without overproduction
It's a way of staying true to our values: sustainable, agile, and accessible.
A community above all
KARA is not just a brand. It's a place of expression for an entire generation.
On Instagram, TikTok or via our newsletter, we share much more than clothes:
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Memes and videos about life in the diaspora
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Nods to our parents, our traditions, our contradictions
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True stories, told with pride and humor
Who is KARA for?
For young Armenians in the diaspora.
For those who want to celebrate their origins without falling into clichés.
For all lovers of a rich culture, sometimes forgotten, but never erased.
For you, who are reading these lines, and who want to wear a t-shirt that really speaks about you.
Discover the KARA collection
T-shirts, hoodies, accessories, baby bodysuits and much more…
Creations that speak loudly, that bring people together, and that make them smile.